The Gaming Business-Complete Guide to Selling & Managing Your Game

Okay, so you have made a really cool game, your testers love it, everything is good to go but, now what do you do?

It’s all well and good to learn how to create models in Blender, learn to use Gimp for artwork, learn to code for Unity/Unreal but, I have yet to see a course on how to implement/sell your game after completing it. Where /how to sell, how to manage the financial aspect, provide technical support for it, dealing with customer service etc.

I would like to see a course or a serious of lecture how to do these things. From varying software to use on a budget to growing/supporting your business.

Great idea. I really want to have a great course taking about business aspects of game development from an indie developer point of view, including marketing, financing, management, sale, IP and legal stuff. Such as how to investigate the niche game market, establish support/audience group, build community, establish sale channel, IP & law stuff, technical support & customer service and etc.

There are lots of topics outside of game development (design, coding, art & music) you have to know, especially, for indie developers, since their team is usually quite small and each member have to wear more than one hat.

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I agree with you. Lots of time spent on how to create games but nothing about what to do with you have created it!

I am really curious how you provide great technical support, provide good customer service, deal with financial affairs if you have in-game sales of items, etc. on a day to day basis but still be able to pay the rent and support yourself if an Indie developer. What are the start-up costs going to cost you? Do you need a loan? Spend your savings? What are good policies to start with?

There are lots and lots of to consider and questions to answer, which probably take just as much time as the initial game development.

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@Morgaine_Christensen I love that you started this topic. I emailed the GameDev team directly with a similar suggestion, before I realized you had already started this topic.

Here’s an excerpt of that email:

I would love to see a course on “Self Publishing Games,” even something simple around promoting a self-hosted game, or publishing games to services like Humble Bundle, Steam, Kongregate, etc. Granted, these types of gaming services have publishing guides specific to their services, but what I am suggesting is more of a broader scoped look at:

  • What development elements make a game interesting to publishers
  • How to market your game
  • How to build for a dedicated/specific audience
  • Publishing different game types, educational, F2P, and subscription based systems
  • Providing technical support/customer service
  • Building social hype around your game

Something that looks at game development from the “business” side of the project. Not all artists are business people, and many/most creatives could use some guidance around monetizing/publishing their ideas in the real world. Well, real digital world in this case.

I am crossing my fingers and toes, closing my eyes as hard as I can, and making a wish that a course like this comes to life.


You have a very good question. Personally, I have never done this before, but in my opinion it is easiest to break everything into its parts from the beginning. We have the game itself, which requires employees to create, every month employees receive a salary. The salary of employees depends on the budget of the game. The budget of the game depends on the sponsors or on the number of sales that the company expects. The company will not hire too many people for the project if the project does not pay for itself in the end. Also, the success of the game depends on the quality and quantity of advertising. It is also important to take into account the financial advisor cost, because this is the very person who will count everything. I don’t think I missed anything?

Banner advertising is the most basic form of promotion. It consists of a graphic picture, usually in black and white. It has very few rules and is fairly cheap to produce. Banner advertising has two primary goals: 1) Get the word out about a product and 2) Get people to know you. The problem with banner advertising is that it’s easily seen by people who are actively looking for content that matches their keywords. If you want people to subscribe to your blog because of your blog, but not necessarily because they are interested in your product or service, then you need something else.

Thanks for posting this I was actually gonna ask about the monetization part in here because that is one of the things I am most overwelmed with but your question is much more and I need that too, you know, a step by step thing on how to do the business side of things. So thanks again and hope Rick or some one from the community could help with this even if it is just a list of resources we can go through.

Good wishes for everyone :slight_smile:

Man, do you even understand how many courses we have about game design and game development? But, at the same time, do we even have courses that would teach us and explain all the business sides of the gaming industry? Honestly, I don’t think we have any. The best thing you could do is speak to a former developer or something like that. That’s why I would recommend new game-developing studios remain independent and look for some good sales signals. This would help them increase their sales, and their company would get bigger and better.

Nowadays any IT industry is developing very actively and of course it’s very good, because technology moves the world and makes our life much more comfortable. I myself work in the field of Internet marketing, I study the best sources of traffic, and I want to earn more, in my business. Luckily, the earnings ceiling is very high here!

It’s a late reply but first of all, congrats on making a sick game! I totally feel you on the struggle of what to do after you’ve created your masterpiece. It’s like, “Okay, I have this amazing thing, but now what?!”
Luckily, I stumbled upon a pretty dope website called that has a complete guide to selling and managing your business. They cover everything from where and how to sell your game to managing the financial aspect and providing technical support. It’s seriously a lifesaver for any game creator out there.
But, let’s be real, sometimes those courses can be expensive af. So, I also recommend checking out some forums and groups on social media for indie game developers.

That’s seriously frustrating about H&R Block. It sucks when something that used to work seamlessly suddenly becomes a hot mess. I totally feel you on wanting to switch it up for next year.
Have you checked out They have a bunch of resources on the best tax self-service platforms, including ones that specifically mention the import of TD Ameritrade 1099b. I personally haven’t used any of them yet, but it might be worth doing some research and seeing which one works best for you.
Another option could be to hit up some personal finance subreddits or Facebook groups to see what other people are using.

Friends, I have a similar issue, but not exactly the same. My brother owns a gaming club nearby, and he complains that his profits started to drop. Seems all people are getting online or what?

Yes, one possible reason can be that it is easier to do everything online these days. But when it comes to clubs like yours, I know plenty of similar businesses that are full of people! So I came to the conclusion this is not just about games. This is about lifestyle, about getting together, about the atmosphere! Perhaps you can analyse your club’s traffic by a venue management AI platform and see what happens in reality and what awaits you too.

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