I’ve gone with a female protagonist who has an elemental burn on her left eye (which fits in with my overall game concept) - I’ve taken a bit of leaf out the tomb raider book here and gone with a strong, sexy, female lead.
And for enemies I’ve used a generic looking thug that I think it quite close to someone you might find lurking on a NY alley way (or at least as close as possible without me spending any money).
