So created a mesh from Meta balls, added ears made from cylinders cut in half, shaped and applied thickness modifier. Hair was fine on body, but distributed really bad on the ears.
So took a look at the ears specifically and seems the interpolation option gets confused which way the hair should go:
So I think aha! I have solved it. But just by keeping the ears as a separate mesh and applying to the scene, it seems to have resolved itself… I’ve applied same particle system to the ears but now the coverage is much more even.